Newsletter


In this issue: Cybex Lands Cover for Manufacturing Prowess \| Premier Strength Equipment: Within Your Reach \| Guests Enjoy Seminar By Veteran Sandy Coffman \| CYBEX on NECN's This Week In Business \| College and University Fitness Centers ... \| IS3 - The Science behind CYBEX Treadmills
C Y B E X L A N D S C O V E R F O R M A N U F A C T U R I N G P R O W E S S
Industrial Maintenance and Plant Operation	CYBEX's new Owatonna manufacturing facility was a recent cover story feature in Industrial Maintenance and Plant Operation (IMPO) magazine. The three-page spread and feature story, “Full Speed Ahead” highlights how CYBEX brought improvements in technology to a work place environment while increasing its capacity and planning for future growth. IMPO Editor, Anna Wells, reports on CYBEX’s years of calculated and logistical planning, the companies’ ability to involve employees and its local municipalities and CYBEX’s need for increased capacity while maintaining its skilled long-term workforce. “CYBEX’s new facility is a true benchmark in manufacturing,” said Wells. “Our goal at IMPO is to provide our readers with insightful and meaningful examples that they can apply to their business and CYBEX is a great example to showcase.” Wells toured the facility and photographed CYBEX’s state of the art equipment including the powder coat painting system and tube lasers. < TOP

P R E M I E R S T R E N G T H E Q U I P M E N T : W I T H I N Y O U R R E A C H

CYBEX's new VR1 Duals balance the need for space and budget conscious facilities. These machines provide multiple exercises into one, making them a great solution for small footprint environments, seeking to offer more exercise options to their users. The Multi-Press for example combines three different exercises into one machine: the chest press, overhead press and incline press.

The VR1 Duals offer the same performance benefits found in all CYBEX equipment. They support correct alignment and proper body mechanics. In addition, their stylish design and affordability make them a great solution for any small footprint area.
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VR1 Multipress

G U E S T S E N J O Y S E M I N A R B Y V E T E R A N , S A N D Y C O F F M A N

Sandy Coffman

CYBEX recently had the privilege of hosting 15 club managers from our largest Swedish customer, Sportlife, at our world headquarters in Medway, MA. After visiting nearby Boston on the weekend, the Sportlife staff spent the next two days in Medway learning more about our product lines and CYBEX as a company. The last day of their visit was spent in a seminar presented by Sandy Coffman, a fitness industry veteran with over 30 years of extensive experience in professional programming and staff training.

Owner and president of Programming for Profit, based in Bradenton, Florida, Sandy contributes to many trade publications and has also written a book “Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas”. She is a featured speaker at numerous industry conferences each year and was voted IHRSA’s top convention speaker for both content and presentation.
Topics covered during the seminar included customer service, communication skills, retention, programming, niche marketing and staff evaluations. Her dynamic presentation style captured the attention of everyone and made it a memorable experience, filled with very useful information.

Magnus Wilhelmsson, President of Sportlife, commented that Sandy’s seminar was “A fantastic event with a huge amount of useful information that we can bring back and implement in our clubs right away”.

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C Y B E X O N N E C N ' S " T H I S W E E K I N B U S I N E S S "
New England Cable News aired its interview with John Aglialoro, CYBEX’s Chairman and CEO this past Sunday, February 17 on their “This Week in Business” show. Visit www.cybexintl.com to watch the video. < TOP	NECN's "This Week In Business"

C O L L E G E & U N I V E R S I T Y F I T N E S S C E N T E R S . . .

Colleges & Universities

College & University Fitness Centers, The Centerpiece for Recruitment and Retention - In their quest to differentiate themselves from the rest of the pack, more and more colleges and universities are investing in campus fitness centers. The reason for this trend appears to be that college administrators are listening more closely to what their respective student bodies (both current and potential) have to say.

According to the annual survey performed by the National Intramural-Recreational Sports Association (NIRSA), recreational sports programs and activities ranked number five (out of a possible 21 determinants) in judging overall satisfaction with a student’s current university AND in deciding which universities to attend in the future -- ranking above such activities as internships, student clubs and entertainment.

Universities now recognize the key part recreation and fitness play in the lives of college students, and as a result having state-of-the art facilities is becoming a bigger focus in recruitment and retention efforts.

“If you build it, they will come,” says John Murray, president of Advantage Sports and Fitness, who has installed more than 80 university fitness centers during his career. “Over the last 20 years, we’ve seen fitness centers go from being an afterthought with administrators to being a top priority.”

What’s driving that change, says Murray, is intense competition to recruit students.
And the evidence bears Murray’s statement out. Between 2004 and 2010, a total of 333 U.S. colleges and universities are planning to build a new, on-campus fitness facility or upgrade an existing one. Together, those 333 schools have a total enrollment of 3.8 million students, with 2.85 million students participating in campus recreational sports programs.

And as an example of how those numbers play out in a particular school, Penn State, which just upgraded its on-campus facility in 2006, has 21,400 active student members in its fitness facility – out of a possible 42 thousand students. That’s 51 percent of the student body actively using the rec and fitness center!

But fitness centers are not the sole purview of large schools like Penn State.

Located in New Rochelle, NY, Iona College boasts a student body of roughly 3,100 students. Challenged for funding, but understanding the importance of a center, Iona took an inclusive approach to building the Hynes Athletics Center in 2005. The college combined alumni contributions with income from the athletics department to create a facility that houses a 7,800 square-foot multipurpose recreation area and a 2,800 square-foot cardiovascular center. It serves the athletic department’s training needs, as well as the overall student body’s fitness needs.

And the investment has paid off. According to Matt Glovaski, assistant director of athletics, recreation and intramurals at Iona, the recreation and athletics facility has become the centerpiece of the campus.

“We are really proud of the changes that have occurred since the opening of the facility, and I have seen firsthand the important role that recreation and fitness play in college life,” says Glovaski.

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I S 3 - T H E S C I E N C E B E H I N D C Y B E X ' S T R E A D M I L L S
At CYBEX we’ve conducted extensive research into the science of running, leading to the development of the Intelligent Suspension System (IS3). Our biomechanically engineered deck offers outstanding shock absorption where it’s needed, and a smooth and stable surface that promotes correct and efficient foot and leg motion, resulting in an exceptional running experience. read more ... < TOP	750T Treadmill

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