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Team CYBEX
Visit Us at IHRSA
Augie's Arc – March 2010
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CYBEX produced a one-of-a-kind chrome plated Arc Trainer with the ALS insignia to be auctioned at the Bash for Augie's Quest – Friday, March 12th at IHRSA. IHRSA attendees are urged to come to the party – and support the cause of Lou Gehrig's disease in association with MDA (Muscular Dystrophy Association).
Test Drive the Arc Trainer – On-going
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Test drive the CYBEX Arc Trainer, and get a Bose In-Ear Headset! We are so confident you'll experience what the research proves, we're offering you a FREE pair of Bose in-ear headphones – a $100 value – just for trying the Arc Trainer. Contact your certified CYBEX representative for eligibility.
CYBEX INSTITUTE PRESENTS
Dr. Paul Juris, Executive Director of the CYBEX Institute for Exercise Science, will present educational sessions at the CYBEX booth. Presentation times are listed at the booth. Topics will include "The CYBEX Arc Trainer" [The science behind the design and performance of a ground-breaking device] and "Bravo - core muscle activation and why postural support enhances it". Sessions are targeted to creating an understanding of the science of exercise - important for trainers and all those who are interested in improving their workouts.
Educational Session - Drive Sales Using Cause-Related Marketing
Joan Carter, CYBEX Vice Chairman, will present an IHRSA educational session on Friday, March 12 from 4:00-5:00 titled "Do Well by Doing Good". Cause marketing is a proven method to engage current members and attract new ones, most recently demonstrated by the CYBEX Pink Ribbon Run which Ms. Carter founded and directed. Learn the "dos and don'ts" of initiating a cause campaign and how to make it work for your club.
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