Marketing | Health Clubs | Fitness Centers

A Fitness Company that can get your business in shape. By partnering with CYBEX you get more than just equipment. Whether your facility is a health club, a campus gym, or a hotel fitness room, at CYBEX we understand you need to promote the great experience you offer. Part of the key to success is making potential customers aware of what to expect and — for your current customers — brand reminders create loyalty. CYBEX offers a range of materials aimed at attracting users and branding your facility.
Public Relations CYBEX is constantly looking for new ways to help you succeed and reach out to both your current members and your prospective members. As part of this effort we’ve developed a basic guide to help you use the power of public relations and the media to build your business. This guide is not intended to take the place of a public relations firm, nor is it meant to be all-inclusive. Instead, it offers a basic sense of how to use public relations to your advantage.
Soft Goods CYBEX offers a variety of soft goods, and promotional materials for purchase. We can even customize your facility logo, and co-brand anything from t-shirts, to towels, to water bottles. Soft goods generate excitement and create talking points wherever people use or wear your promotional items. Plus, they are a proven generator of goodwill. Come on… who doesn’t love a freebie when they join a new club or reach a milestone in their current club?
Print Graphics We also offer print ready artwork files for posters, banners, communications and other signage needs. We allow you to use the CYBEX corporate logo, and our approved slogans and marketing campaign materials. We can provide templates to customize your own communications such as facility newsletters, or local advertising. The CYBEX brand helps enhance your facility image, and by using our logo and product imagery, you can co-brand a number of messaging materials. Let us help you, by sharing our existing library of images, graphic artwork files, logo and other examples of print graphics.
Mailers Just as CYBEX can provide print ready artwork files for signage, we can do the same for direct mail communications. We have existing templates that are set up for you to plug in your own logo and give you the opportunity to co-brand with CYBEX communications. Reaching your customers through regular and frequent communications helps you keep in touch and maintains a sense of community with a sharing of information. Mailers are also a great way to alert potential customers that you have a new promotion running. If you want to just browse some ideas, let us get you started.

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