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Golf and Country Clubs

CYBEX outfits the mobile fitness unit on tour

Hershey® Country Club

CYBEX GOLF TOTAL FITNESS SOLUTION

Introducing 'Sweet Spot' - the most cost-effective way to add membership value, drive growth and improve your club's bottom line

Give your members what's important to them – the workout they want
Increase revenue and member engagement
Enhance member satisfaction and loyalty
Attract new members in today's ever-changing competitive landscape
Become more family-friendly and create a greater sense of community
Add a premium value total fitness solution that costs just pennies a day per member

SETTING THE BENCHMARK

Golfers everywhere are taking their cues from the world's best players – nearly all of whom work out on CYBEX equipment, the only brand used in the DePuy Mitek mobile fitness unit that travels week to week with the tour.

A tectonic shift has taken place over the past decade. Golfers were long considered among the most out-of-shape athletes, now roughly 85 percent of Tour pros are completely dedicated to a daily workout regimen!

Players of all ages and abilities now realize staying fit is a must when it comes to performing their best and remaining healthy. At clubs which have fitness facilities of some kind, usage has increased 75 percent over the past three years, even as rounds played have declined (Private Club Industry Survey).

BEST PRACTICES

In this incredibly competitive environment, smart country club operators must embrace new ways to improve their bottom lines. To truly make sense, a program must:

Be highly cost-effective
Enhance member satisfaction
Increase the frequency of member visits to the club, especially off-season
Drive incremental revenue from F&B, pro shop, etc.

Combating member attrition has also become a top priority. One way to accomplish that is by adding relevant value.

"Our value-add proposition has created amazing staying power for our 1000+ members. The most outstanding retention feature is perhaps the fitness center, which gets 60,000-70,000 visits annually." – Taking the Pulse of the Private Club Industry

THE SURVEY SAYS

Not surprisingly, those polled for the Winter 2009 McMahon Group ClubTrends™ report named "Fitness" as the third most-important club service, just behind Golf and Dining.

Responses like this have been a huge factor in clubs nationwide adding fitness/wellness components to their offerings. In no uncertain terms, this creates an optimal experience that dramatically enhances member loyalty.

For a country club, the proper total fitness solution becomes a unique added-value characteristic that competing clubs just can't match.

It's yet another touch point for both golfing and non-golfing members. One that becomes a no-brainer when you consider that many clubs charge a nominal yearly usage fee of a couple hundred dollars – far below market rate for a fitness club membership – to help offset costs and open a new revenue stream.

DISCOVER THE NEW SWEET SPOT

CYBEX alone can provide the total fitness solution to meet your needs.

Members at your club demand the best. That means using what the pros use in the DePuy Mitek mobile fitness unit that travels week to week with the tour, which is only CYBEX!

With its NEW Sweet Spot program, CYBEX creates a break-through, one-of-a- kind total fitness solution that is risk-free and perfectly aligned with the needs of individual clubs.

Allowing members to train on the same equipment and using the same exercises preferred by the pros who use the DePuy Mitek mobile fitness unit that travels week to week with the tour, Sweet Spot provides a general manager and board all the necessary tools to succeed and be recognized by membership for this success.

And, with Cybex Capital helping fund installations through attractive financing options specific to individual club financial and cash flow needs, the monthly investment could be as low as an astonishing $.85 per member.

CUSTOMIZED SOLUTIONS

A phenomenal value proposition that only CYBEX can offer, Sweet Spot features an array of equipment and exercises designed to improve golf-specific performance, as well as overall health and wellness for golfers and non-golfers alike.

This total solution is available in a variety of options to align with a club's square feet of fitness center. These include Sweet Spot 500, Sweet Spot 1500, Sweet Spot 2500 and Sweet Spot 3500 plans, as well as custom packages.

INCREDIBLE SUPPORT

Added-value is a phrase you will constantly hear from CYBEX. With the Sweet Spot program, we go the extra mile to support our country club partners, ensuring they look like heroes by guaranteeing member satisfaction. Among the many extras:

Launch party introducing members to their new fitness center, featuring appearance by Scott Riehl, Cybex Golf Performance Advisor and "Fitness Coach to the Pros"
Educational tools for club staff and members
General workout programs and equipment-specific exercises ideal for men, women and children
Golf-specific "Front-9 / Back-9" workout program
Creative email communications templates designed to engage members and increase fitness center usage

EMBRACE OPPORTUNITY

Fitness plays an increasingly important role in your members' lives. The time is now for you to have a hand in keeping them happy, healthy, active and loyal.

The CYBEX Sweet Spot program will improve your bottom line. It's the only risk-free, cost-effective fitness solution precisely based on what the players use in the DePuy Mitek mobile fitness unit that travels week to week with the tour.

"Higher levels of performance and injury prevention are critical to success on the Tour, and the same is true for all players, regardless of age, ability or gender," says Scott Riehl. "Right now, approximately 40 percent of clubs that host PGA Tour events already have fitness centers on site. That number increases each season as club board members and managers recognize the value of fitness training, both in terms of member satisfaction and revenue generation."

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